Think page speed isn’t a big deal anymore? Think again. In 2025, Google continues to double down on user experience, and that means your website’s performance directly impacts your SEO. At Edigiflux, we’ve seen firsthand how improving site speed and Core Web Vitals can move the needle — not just in rankings, but also in conversions.
What Are Core Web Vitals?
Core Web Vitals are a set of specific metrics Google uses to measure real-world user experience. These include:
- LCP (Largest Contentful Paint): Measures loading performance.
- FID (First Input Delay): Measures interactivity or responsiveness.
- CLS (Cumulative Layout Shift): Measures visual stability.
In simple terms, Core Web Vitals track how fast your site loads, how quickly it reacts to user actions, and how stable the layout appears as it loads. Google considers these factors when determining how helpful and user-friendly your site is.
Why Page Speed Still Impacts SEO in 2025
- 🔍 Ranking Factor: Google uses page speed as a signal in its ranking algorithm, especially for mobile searches.
- 👨💻 User Experience: Slow websites lead to higher bounce rates. If users leave before your page even loads, you lose traffic and potential leads.
- 📈 Conversion Rates: Faster websites consistently show higher engagement and conversion rates across industries.
Real Results: What We’ve Seen at Edigiflux
One of our clients had a gorgeous website — but it took over 6 seconds to load. After we optimized images, cleaned up unused scripts, and implemented lazy loading, their load time dropped to 1.8 seconds. Within 3 months, their bounce rate decreased by 45%, and organic traffic increased by 60%.
Quick Fixes That Can Help
- Use next-gen image formats like WebP.
- Minify CSS and JavaScript files.
- Use a reliable, fast-loading hosting provider.
- Implement caching and a CDN (Content Delivery Network).
- Remove unnecessary plugins and third-party scripts.
How Edigiflux Can Help
At Edigiflux, we don’t just optimize for Google — we optimize for people. Our team conducts full Core Web Vitals audits, page speed checks, and performance improvements that keep your site running smoothly and ranking higher.
Need help making your website faster and more user-friendly? Let’s make sure your site works as hard as you do.
